A word about product placement: I’m personally against it, as I feel it creates a conflict of interest.  As an artist it is extremely important I stay away from the possible influences that could come with product placement, and the damage it could do to my artistic integrity.  Recently, however, I discovered that Earmouse had approached several soft-drink establishments to have them bid on what type of soda he would be drinking in this episode.  It’s my understanding that BC Cola was the high bidder (and the only bidder).  I suspect it may even be a fictional brand that Earmouse made up to create leverage in future product placement bidding wars.  I’m not 100% sure.

For the record, I am against product placement; but Earmouse is a free spirit that cannot be tamed, and he is a sellout in every sense of the word.  On the other hand, if you are looking for a “Little is the new BIG” T-shirt from “the BIG cheese” official online store click here!

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